ABOUT ME
Danya Pugliese brings a deep understanding of business dynamics and branding. She specializes in helping companies find and refine their unique voice. She views branding as an aesthetic choice and a powerful business tool designed to attract customers and clarify a company's mission. With an approach likened to a "business therapist," Danya works closely with each client, uncovering the core of their brand identity and developing targeted strategies that effectively reach and engage the right audience.
Beyond strategy, Danya is a skilled illustrator and graphic designer, creating custom visuals that complement and enhance each brand's personality. She ensures that every element works seamlessly to convey the brand's voice and amplify its impact through eye-catching graphics, thoughtfully crafted logos, or cohesive brand assets. Danya's blend of strategic insight and creative talent makes her a unique partner in building brands that look great and deliver real results.
Beyond strategy, Danya is a skilled illustrator and graphic designer, creating custom visuals that complement and enhance each brand's personality. She ensures that every element works seamlessly to convey the brand's voice and amplify its impact through eye-catching graphics, thoughtfully crafted logos, or cohesive brand assets. Danya's blend of strategic insight and creative talent makes her a unique partner in building brands that look great and deliver real results.
BIO
Danya Pugliese is an award-winning process-driven creative with a strong background in marketing, design, creative direction, and branding. Danya started her career as a metal sculptor and has showcased work nationwide. In 2013, she relocated from New York City to rural New Hampshire, where she co-founded an art collective dedicated to creating a home for artists and musicians. Danya has managed, designed, and marketed over 200 local events, each featuring curated artists and attracting thousands of attendees. Additionally, she successfully raised over ten thousand dollars through community funding to operate a DIY music venue at the Hannah Grimes Center for Entrepreneurs.
Danya collaborated with local artists to advance the Monadnock Region's art community, including developing Keene's public art policy and installing its first public art piece in 2017. In 2018, she opened a farm-to-table craft cocktail restaurant that won nineteen awards, designed to serve as a gathering place for local artists, musicians, and community members. The business made a remarkable impact in jumpstarting the thriving local art and music scene. The restaurant closed in November 2024 and made space for Danya to get her master's degree in media design and pursue her design career further. As a small business owner, she gained expertise in various aspects of business, including managing teams of ten to thirty people, human resources, operations, business management, financial management, branding, marketing, and more. This has made Danya an adaptable problem-solver with a profound understanding of the value of teamwork.
With Danya's background, she brings a unique perspective to the design world and has a keen interest in packaging design and branding. Her deep understanding of space, material, and form—rooted in her fine arts education—shapes her design process. Danya is a strong illustrator who can develop highly customized designs. Her ideology is that design is to be used as a tool to create profit. Danya combines research, strategy, and physiological principles to develop strong brands and designs, ensure consistent branding, build trust, and drive revenue by innovatively solving the client's design problem.